The world is getting exponentially more complex.
And business problems are doing the same.
In response, businesses are seeking outsiders for fresh perspectives. But what if they aren’t hiring outside enough? What if generic market research and biased digital metrics could be replaced by radically fresh perspectives?
Theory Lab believes that neuroscience, philosophy, sociology, physiology, language, and self-expression are the secret weapons for creating industry breakthroughs and gaining competitive advantages. For venture capitalists and enterprise-level businesses, and innovation hubs, we assemble leading experts who bring diverse lenses to a single complication, disrupting the age-old thinking that doesn’t work for new-world challenges.
THEORY LAB
Jer Clifton, Ph.D., Psychologist, University of Pennsylvania Senior Research Scientist at the Penn Positive Psychology Center, Director of the Penn Primals Project
Broadly speaking, human action may not express who we are so much as where we think we are, and much of what we become in life—much joy and suffering—may depend on the sort of world we think this is.
Julio Bermudez, Ph.D., Architect, Catholic University of America
Dr. Bermudez’s interests focus in the relationship between architecture, culture, and spirituality through the lens of phenomenology and neuroscience.
Garrick Allen , Ph.D., Senior Lecturer in Biblical Studies, University of Glasgow
Copy to come
Build Your Lab
What if your problem wasn’t given to people in the business of business, but rather some of the brightest academic leaders who spend days and nights researching culture? Or behavioral science? Or belief systems? Or mathematics? Theory Lab creates the unique conditions for that to happen.
Breakthroughs are waiting on the other side of rich, deep, multi-dimensional lenses applied to a business problem. You just have to look where you’ve never looked before.